Hamilton Morello

Company description

Hamilton Morello – Chartered Accountants & Trusted Business Advisors The founders of the practice began their careers in the 1960s. Peter Burgess, Robert (Bob) Chapman and Paul Hamilton (‘Hamiltons’) merged with Joe Morello and Geoff Mullane (‘Morello & Co’) in the early 1990s to form Hamilton Morello.

Brief + art direction

Build on the existing brand equity of the Hamilton Morello name. Retaining the legacy of the Company’s values whilst updating the look of the logo and overall visuals, creating a contemporary and unique feel that is progressive without losing the integrity of the pre-existing design.

The concept

An updated design, based on the existing logo, modernising the current icon into a strong device representative of ‘coming together’. The font used is a contemporary serif in uppercase, which hints towards the history of the company. Legible, clean and stylish.

Colour palette

• Pantone 1595 C
• Pantone 432 C

Typography