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08 / 09

Auto Coupe

Client
Auto Coupe
Discipline
Brand identity refresh
Role
Design by Ivy Creative
Deliverables
Wordmark, monogram, palette, typography, printed collateral, signage, uniforms

Company description

Auto Coupe are a specialised Porsche automotive repairs workshop providing comprehensive service and repairs for all models of Porsche from the 1970’s onwards.

The brief

Update the existing wordmark to include a monogram (AC). Develop the new-look identity and extrapolate across visuals.

Colour palette

  • Pantone 151 C
  • Pantone 290 C
  • Black
  • White

Typography

Altone Variable

Light · Regular · Semi-bold

Auto Coupe — CoverAuto Coupe — Circular AC badge, est. 1984Auto Coupe — Wordmark on light and dark, business cards and polo shirt