03 / 09
Freshen
- Client
- Freshen
- Discipline
- Brand identity development
- Role
- Concept development by Ivy Creative
- Deliverables
- Wordmark, palette, typography, printed collateral, signage
Company description
A cleaning and hospitality supplies space - offering products and solutions to B2B customers on the Peninsula, Victoria, Australia.
Brief + art direction
Contemporary / fresh
The concept
A clean, professional brand identity that feels fresh and modern. The logo should appeal to businesses looking for a more streamlined approach within the cleaning supplies and solutions space.
Colour palette
- Pantone 7540 CP
- Pantone 136 CP
- Pantone Warm Gray 1 CP
Typography
Toma Sans
Light · Regular · Medium · Bold
Eighties Comeback
Italic Semi-Bold
