Article Studios

Company description

The studio was born of a desire to deliver a premium E-commerce experience, creating bespoke content in partnership with quality brands. Our production house works from a number of key studios across Melbourne, with a home base at Crate Studio in Coburg.

Brief + art direction

Unique, directional, memorable.

The concept

Created using a font called CY, by Jürgen Huber at Germany font foundry, Supertype. The unique mix of round and sharp edges feels kind of vintage techy, kind of typewriter and very cool.

(By taking away the bottom of the ‘i’ we hold space in the centre of the word without removing the ability to read it.)

Colour palette

• Black
• White

Typography