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Airspeeder
- Client
- Airspeeder
- Discipline
- Brand identity development
- Role
- Concept development by Ivy Creative
- Deliverables
- Wordmark, icon, palette, typography, poster, social, apparel
Company description
Produced by Alauda Aeronautics, the Airspeeder Mk3 is the world's first racing eVTOL (electric vertical take-off and landing). The Airspeeder aircraft is a racing system expertly engineered over several years by a world class team drawn from elite motorsport and advanced aerospace.
Brief + art direction
Space, light and form.
Brand positioning
“The Formula1 of the skies”
Considerations
The correlation between Airspeeder and EXA (evolution of pilots, audiences and technology from EXA into Airspeeder). To hold it’s own in a premium space. Future-proof.
The concept
A solid wordmark made of geometric shapes; perfectly balanced and uniquely blended to create a sense of forward movement. Edgy, modern, relevant.
Colour palette
- Pantone Bright Red C
- Pantone Black 6 C
- Pantone Warm Gray 1 C
- Bright White
Typography
Fieldwork Geo
Thin · Regular · Demi Bold · Black
